Late last year, the name Lori Senecal hit the headlines with the news of her exit from CP+B Global. Senecal is a renowned management genius and leaving the CEO position at CP+B Global felt like a big blow to the digital marketing firm. Lori Senecal took the CEO position at CP+B in March 2015. Together with Chuck Porter, Lori had secretly drafted her exit plan hence assuring that the CP+B Group had an idea ready for the future.
In a statement to the media, CP+B Group’s co-founder said that Lori was the suitable candidate to rebrand the company and deliver it to higher margins. Senecal’s involvement with the firm can never go unmentioned. In October 2015, a few months after assuming the CEO’S position, Senecal had already won a deal with American Airlines. One notable thing about the high moment is that the deal was taken away from TM Advertising, a firm that had been working with American Airlines for about 25 years. For more details visit Bloomberg.
During her last moments in the company, Senecal assisted Porter in developing the next leadership now that there was a structure in place. Danielle Aldrich was among the few individuals to receive an elevation. She was named as the president of CP+B West, CP+B Los Angeles and CP+B Boulder. According to Senecal, leaving the office wouldn’t mean a downfall since she left the firm under the able hands of people full of passion for taking CP+B higher.
About Lori Senecal
The name Lori Senecal is prominent in the digital advertising world. Her organizational prowess and management skills leave her one of the best CEOs in the industry. In fact, Lori has been listed among the top 100 creative people in business by Fast Company. The listing was influenced by the cheer that she brings to her clientele.
Not long ago, the successful CEO stepped down from Crispin Porter + Bogusky. The talented CEO had served the CEO position since 2015. Under her tenure, CP+B group grew its revenue by about 21 percent. Earlier, Lori served as the president and CEO of the MDC Partner Network. Before, Lori worked at kbs+ as the CEO and chairperson and grew it from domestic to a global level. Lori has also worked with McCann Erickson holding various executive positions. Over her career, the bachelor of commerce (marketing and finance) holder has received numerous accolades.
Read more: https://ideamensch.com/lori-senecal/