Banco Bradesco, a company for which Luiz Carlos Trabuco Cappi works, is one of Brazil’s most prominent banking industries. Developed in 1943 by Amador Aguiar, Banco Bradesco is a seasoned company that’s hardened to the inherent adversities and uncertainties of business.
In fact, Banco Bradesco is often on the receiving end of economic catastrophes that wreak havoc on business. Fortunately, under Luiz Carlos Trabuco Cappi’s wise counsel, Banco Bradesco has pulled itself out of financial ruin.
Luiz Carlos Trabuco Cappi, a steadfast employee, has been with Banco Bradesco since 1969. Though Cappi began as a bank teller, his tenacious disposition all but guaranteed an ascension to presidency. Though that’s the role Cappi currently assumes, he first had to prove his worth and dedication. After uprooting his life in Marillia and relocating near the bank’s headquarters, Cappi’s commitment to Banco Bradesco became abundantly apparent. Cappi soon bid farewell to his entry-level position, earning the title of Director of Marketing before graduating to Chief Executive Officer.
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When Cappi was appointed the CEO, Banco Bradesco was verging on extinction. With their competitor, Itau Unibanco, becoming increasingly formidable, Cappi knew that bold business moves needed to be pursued. Using the skills he’d cultivated over the years, Cappi undertook some daring yet rewarding risks. In fact, his first plan of attack was to acquire banks that were forecasted to go belly-up. As expected, pride trumped logic, and most companies were unwilling to fork over their business. In a last-ditch effort to keep Banco Bradesco afloat, Cappi undertook the business venture of a lifetime and bought the Brazilian sector of HSBC Personal Banking.
With Banco Bradesco back on top, Itau Unibanco was no longer a threat. In fact, Banco Bradesco managed to surpass their rival and breed immense prosperity. As it happens, Cappi is responsible for exponentially increasing the company’s profits. To the tune of ten percent, to be precise. Though Cappi had a triumphant run as Banco Bradesco’s CEO, a position as the company’s president was calling his name after long-term President, Lazaro Brandao, resigned. Though Luiz Carlos Trabuco Cappi certainly has enough on his plate as president, his involvement in business affairs never wavered. In fact, Cappi’s been the President of the Council of Representatives, the National Association of Private Pensions, and the Fundraising Commission while simultaneously juggling responsibilities at Banco Bradesco.
Find more about Luiz Carlos Trabuco Cappi: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml