We have so many things to consider when we want to start a business. We have risks to consider, and things that would put a limit on the growth of our business. Fortunately for Bradesco, Brazil’s leading bank, it is able to get the support of many people and the expertise of renowned bank specialists, such as Luiz Carlos Trabuco Cappi.
The Contribution of Luiz Carlos Trabuco Cappi
It is said that for a business to fly, the executives should take risks. They should never engage in virtue signaling and instead of starting a non-profit to save the world, it might as well be better to just start or expand a business. This is the series of lessons that Luiz Carlos Trabuco Cappi has learned during his tenure at Bradesco. Truly, what Luiz Cappi is doing all his time for Bradesco is expand the growth of the company. This contribution has been seen when before he started working for Bradesco as clerk, the bank had just lost the lead in the competition for best performance to its rival Unibanco. When he came in, he ruled out the run for first place and now has made Bradesco the second largest bank in Brazil.
One of the biggest contributions and decisions, too , of Luiz Carlos Trabuco Cappi for Bradesco is the fact that after the election of Lazaro Brandao as the bank’s Chairman of the Board, Mr. Cappi initiated the purchase of HSBC in Brazil for about the US $5.2 billion, which is right now one of the biggest purchases of Bradesco. With such market share and purchase, there’s little surprise why Bradesco outperformed Unibanco in three categories, which include branch network and total investment funds. In the other aspects, such as deposits and loans granted, authorities reported that Bradesco was also close to the top.
Read more: Next Bradesco president to leave the bank’s board of directors, Says Trabuco
Another significant addition of Mr. Cappi was the fact that he initiated a public forum kind of discussion in Bradesco where each employee can voice out their concerns and where potential calumnies and corporate complaints could be addressed according to infomoney.com.br. It is said that the best way to handle issues is for third parties to avoid intervening. Intervention for the wrong reasons in an attempt to help could end up harming more. Many cooks spoil the broth, and for this matter, the issues of a company could escalate. Mr. Cappi understands these issues, and in relation to this, what he does is make sure that he offers complete avenues for people to directly voice out their concerns without letting any agent or middle man misinterpret the concerns. In this effort, he gathers all the employees inside a room in the form of ritual and let them voice out the urgent concerns of the workforce.
About Luiz Carlos Trabuco Cappi
Luiz Cappi has been with Bradesco since 1969, and he’s gone through the standard hierarchy structure of the company until he became its CEO. Since leading Bradesco, there’s about 30% growth in Bradesco’s profit. His position has also managed to create a corporate university that created a series of renewed relations among the bank’s workforce.
Check more about Luiz Carlos Trabuco Cappi: https://g1.globo.com/economia/negocios/noticia/sucessao-no-conselho-do-bradesco-foi-um-ato-planejado-diz-trabuco.ghtml