China’s largest retailer, JD.com has partnered with The China Children and Teenagers Fund (CCTF) and WWF (World Wide Fund for Nature) in launching a second yearly Green Planet-Sustainable week. The company intends to create awareness of sustainable consumption in the globe’s most populous nation. The event is scheduled to last for seven days, which will kick-start on 10th of October. The process will strengthen Yingdong’s commitment to assisting the retail sector to sustainably develop, and reduce the effects of China’s thriving consumption on the environment. During the event, JD.com will advocate for the reduction of pollution through reusable shopping bags that are manufactured from discard-apparel fabric.
That’s in correspondent to the WWF call to minimize pollution that is caused by plastics. JD.com uses those bags regularly in their operations; hence, it will be easier to distribute them for free throughout the event. Besides, they will provide RFID Chips which can be scanned as coupons in the offline stores via the Yingdong partners. JD.com Green Plant-Sustainable Weeks will launch a new clothing drive in line with the firm’s recycling program. The firm will use its nationwide in-house logistics system that covers 99% of the Chinese population collecting both used and unused clothes from their clients. The cloths will be distributed to the needy or be sent to the recycling facilities. Proceeds from the program will be gifted to charity groups, people with disabilities, and to lower-income families.
During last year, the drive was conducted in four cities in a collection that involved 150 million people gathering 20 tons of clothing. However, this year the drive will cover 74 cities. Customers will have an opportunity to trade-in their recycling home appliances by third-party firms through the Yingdong platform. The appliances will be disassembled, and the parts are used in repairs helping in the reduction of waste generated by appliances. All the logistics data for tracing the trade-ins and donations are available via JD.com proprietary supply-chain management technology. According to the head of market practice at WWF China, Zhonghao Jin, China is thriving economically because of the rise of consumption of goods and services despite numerous environmental challenges. Presently, YIngdong fraternity is ready to use its influence in advocating for the pollution reduction.